The new annual programme includes influencer collaborations, tasting days, digital activities, advertising and a special event in Brisbane

Today, the narrative of gourmet delights is increasingly becoming a cultural experience where local identity, history, and arts and crafts intertwine: this is the choice made by the Consorzio Prosciutto di Carpegna PDO to highlight the distinctiveness of its cured ham in Australia.

Drinks and wine paired with great food turn aperitivo into a social ritual that’s hard to give up from 4pm onwards. Prosciutto di Carpegna PDO, increasingly recognised and appreciated by Aussies for its certified quality, becomes part of this experience by offering recipe ideas and flavour pairings to savour during the final days of summer.