Drinks and wine paired with great food turn aperitivo into a social ritual that’s hard to give up from 4pm onwards. Prosciutto di Carpegna PDO, increasingly recognised and appreciated by Aussies for its certified quality, becomes part of this experience by offering recipe ideas and flavour pairings to savour during the final days of summer.

This holiday season, Australians are invited to experience the timeless taste of tradition with Prosciutto di Carpegna PDO, a premium delicacy brought to life through the EU Gem Ham campaign.

Prosciutto di Carpegna PDO meets the fresh, contemporary, and engaging style of Australian content creators: the influencer marketing campaign for “The EU Gem Ham: Prosciutto di Carpegna PDO”— co-funded by the European Union— has kicked off again this year, with the goal of promoting the values, tradition, and authenticity of this European gastronomic excellence.

The events dedicated to promoting Prosciutto di Carpegna PDO on the Australian market continue. It is the land of the Aussies, the playing field where the Prosciutto di Carpegna PDO Consortium faces one of its most important challenges: promoting awareness of this Made in EU agri-food excellence and supporting its consumption.

Sydney’s world-class food scene was treated to an unforgettable evening as The EU Gem Ham campaign unveiled Prosciutto di Carpegna PDO to a select gathering of media, chefs, restaurateurs, and food royalty.

In Sydney, at the leading B2B food industry trade fair, tasting and cooking show with Andrea Vignali, brand ambassador for The Eu Gem Ham